MY WORK
At the University of Oregon School of Journalism and Communication (SOJC), I have immersed myself in the world of public relations and strategic communication. I’ve developed a strong foundation in crisis communication, ethical practices, and social media strategy.
This portfolio shocases a small selection of projects during my time at the SOJC, that reflect my growing skills and passions within the PR Industry. The projects in this portfolio reflect my ability to think creativley, stratigically and critically.
In this portfolio, I highlight a small selection of projects from two collections:
The JCOM 350 Collection highlights my work in brand analysis through a public relations lense. In this class, I learned to identify public relations strategies, outcomes, and areas of improvement.
The PCC Collection highlights my work as Communications Assistant at Pendleton Children’s Center. In this role, I often made graphics, flyers, and newsletters informing parents of upcoming events, notices, and student successes.
Thank you for viewing my work. I am excited to be able to share my passions with you all.
JCOM 350: Saie Beauty Fights Reproductive Injustice
Analyzed Saie’s new campaign and collaboration with SisterSong. Highlighted the brands stakeholders, analysis of the campaign, and my recommendations for improvement. .
JCOM 350: Kerastase Announces Global Brand Ambassador
Analyzed Kerastases announcement and campaign of GBA Sydney Sweeney. Highlighted the stakeholders, analysis of the campaign, and my recommendations for improvement.
JCOM 350: Dove Announces Self-Esteem Project
Analyzed Dove’s Self-Esteem Project focused on kid anxieties about aging. Highlighted the stakeholders, analysis of the campaign, and my recommendations for improvement.
PCC: Fall Festival Flyer
Created a flyer to notify parents and families of our upcoming fall festival event.
PCC: Spring Egg Hunt Flyer
Created a flyer to notify parents and families of our upcoming spring egg hunt event.
PCC: Hiring Flyer
Created a flyer to post on FaceBook for community members seeking employment in the Child Care Industry.
KYRA JACKSON 