the collective
At the University of Oregon School of Journalism and Communication (SOJC), I immersed myself in the world of public relations and strategic communication. I’ve developed a strong foundation in crisis communication, ethical practices, and social media strategy.
This portfolio showcases a small selection of projects during my time at the SOJC that reflect my growing skills and passions within the PR Industry. Split into four collections, the projects in this portfolio reflect my ability to think creativley, strategically and critically.
Thank you for viewing my work. I am excited toshare my passions with you all.
Medspa by centracare collection
JCOM 472: Public Relations Campaigns
The MedSpa by CentraCare Collection highlights my work creating the “Own Your Glow” mockup campaign. The main goal of this campaign was to build brand awareness and create anticipation for their new facility launch in Summer 2026. We focused on trustworthy, empowering communication as well as a blend of science, care and beauty to reflect MedSpa’s mission: Look Good, Feel Good
GLOW GETTERS CAMPAIGN
“Glow Getters” is an internal brand ambassadors program out of CentraCare loyalty members. These ambassadors share limited-time deals and flash sales exclusive to the code/link shared via Instagram stories/Facebook Reels to drive buzz.
get The glow event
Pop-up event held by MedSpa to announce “Glow Getters” ambassadorship program and tease the new facility launch. This event features both health and wellness booths offering MedSpa services to not only feel good, but look good.
glow and tell event
Exclusive event for the top 20 loyalty members (based on points) to experience the new facility opening- weekend. This event offers mini services and a behind-the-scenes tour of the new facility to celebrate the launch.
PENDLETON CHILDREN’S CENTER COLLECTION
The PCC Collection highlights my work as Communications Assistant at Pendleton Children’s Center. In this role, I created graphics, flyers, and newsletters informing parents of upcoming events, notices, and student successes.
OPEN HOUSE FLyer
Created a flyer to notify parents and families of our open house event.
WE ARE HIRING FLyer
Created a flyer to notify the public of our upcoming employment opportunities.
HOLIDAY DINNER FLYER
Created a flyer to share with families on Brightwheel to notify them of our annual holiday dinner event.
PR NEwswire collection
JCOM 350: Principles of Public Relations
The PR Newswire Collection highlights my work in brand analysis through a public relations lens. In this class, I learned to identify public relations strategies, outcomes, and areas of improvement.
SAIE BEAUTY FIGHTS REPRODUCTIVE INJUSTICE
Analyzed Saie’s new campaign and collaboration with SisterSong. Highlighted the brand’s stakeholders, analysis of the campaign, and my recommendations for improvement.
Kerastase Announces Global Brand Ambassador
Analyzed Kerastases announcement and campaign of GBA Sydney Sweeney. Highlighted the stakeholders, analysis of the campaign, and my recommendations for improvement.
Dove Announces Self-Esteem Project
Analyzed Dove’s Self-Esteem Project focused on kid anxieties about aging. Highlighted the stakeholders, analysis of the campaign, and my recommendations for improvement.
salem police department trust campaign Collection
JCOM 471: PR Strategic Planning
The Salem Police Department Collection highlights my work creating the mockup campaign “Trust Salem.” The main goal of this campaign was to build trust among SPD officers and the Hispanic community in which they serve, through strategic communication and community involvement.
DONUTS & DOG TREATs
Created a mockup social media post and flyer to notify the public of our meet and greet event, aimed to increase community trust among law enforcement.
A SAFER sALEM BEGINS WITH US
Created a mockup blog post notifying the public of the SPD’s plan to take action to increase trust and safety within Salem.
DAY IN THE LIFE of an officer
Created a mockup social media post and flyer showcasing the SPD’s officer’s day in the life, aimed to increase community trust among law enforcement.
KYRA 