For a decade, the Kardashians have transformed the beauty and lifestyle industry, launching clothing, skincare, makeup, and even tequila brands. If you know anything about the Kardashians, Kourtney Kardashian Baker has always been the holistic sister. Unsurprisingly to most, Kardashian Baker entered the wellness space by creating Lemme, a vitamin and supplement brand. Shopping for celebrity brands may be exciting, but are they really worth your money? Let’s find out.
Lemme Dive: The History of Lemme
Kardashian Baker launched Lemme in 2022 after searching for the best foods to feed her first baby. “For the last 13 years . . . I became really aware of the importance of what we put into our bodies,” Kardashian Baker stated. Inspired by a desire to make a supplement that tastes good and is healthy, she began her Lemme journey. Kardashian Baker states, “Over the last five years, I went on a mission to collaborate with doctors and scientists to create gummy vitamins and supplements that use clinically-backed ingredients and formulations that help you live your best life.”
Lemme Launch: The First Three Products
In September, Lemme debuted its first three products: Lemme Matcha; Lemme Chill; and Lemme Focus. Each gummy vitamin retailed for $30 and claimed to have different health benefits. In addition, the vitamins are gluten-free, non-GMO, gelatin-free, and vegan and contain no high fructose corn syrup, artificial sweeteners, or synthetic colors.
Lemme Matcha claims to promote energy production, energy metabolism, cellular energy, and antioxidant support. The vitamin contains three key ingredients: vitamin B12, organic Matcha, and COQ10.
Out of the 387 reviews on the brand website, 306 are five-star reviews.
A little anxious? The de-stress vitamin, Lemme Chill, has you covered. Lemme Chill claims to support reduced stress, stress food cravings, healthy cortisol levels, and fatigue with star ingredient Ashwagandha.
With 614 out of the 730 reviews being five-star reviews, Lemme Chill is a fan favorite.
Lemme Focus was created for those of us who may often forget what you’re reading, even if it’s important, like this blog post. In all seriousness, Lemme Focus is formulated to help focus, attention, concentration, and brain health. The vitamin contains Cognizin Citicoline, organic Lion’s Mane, organic MCT oil, and vitamin B12.
306 of the 387 reviews rated the product five stars.
Lemme Catch Up: Where is Lemme Now?
With 17 products and multiple bundles, Lemme has a vitamin for every need: from glowing skin to debloating to even sleeping. Lemme has 567k followers on Instagram, 2.2k followers on X (formerly Twitter) and 530.1k followers on TikTok.
Their two best sellers are Lemme Purr Gummies, a vaginal probiotic, and Lemme Burn Capsules, a metabolism and AMPK activator.
Lemme Hear From the Experts
Renée Onque at CNBC had the opportunity to speak to Jen Scheinman, registered dietitian nutritionist and senior manager of Nutrition Affairs at Timeline Nutrition, who reviewed the first three products in the launch. Scheinman reviewed Lemme Matcha, Lemme Chill, and Lemme Focus. Though Scheinman applauds Kardashian Baker for including good-for-you ingredients, one concern she has is that “‘there’s a lot less of that particular ingredient than what the studies show is beneficial.’”
- Lemme Matcha
Scheinman appreciated the target on “cellular health and cellular nutrition. If we’re energizing our cells, then we will feel more energetic.”
- Lemme Chill
According to Scheinman, Lemme Chill “‘was probably my favorite of the three . . . [She was] right on with the doses.”
- Lemme Focus
According to Onque, “The focus gummies landed at the bottom for Scheinman mainly because of the significantly low doses of its core ingredients.”
Lemme Let You Try It: Is It For You?
Ultimately, whether or not you love Lemme depends on your priorities. If you’re a fan of Kourtney Kardashian Baker’s holistic lifestyle or love aesthetic packaging, Lemme may be the option for you. However, if you are seeking clinically effective dosages, you may want to opt for another option. Lemme may be Kardashian Baker’s favorite, but it doesn’t have to be yours. Either way, it’s up to you to decide if Lemme is worth the hype.
KYRA JACKSON 
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