With the Sephora Savings Event rapidly approaching, finding the right products to splurge on can feel overwhelming. One crucial factor I consider before making a purchase is the brand behind the product. Brands like Fenty Beauty, Rare Beauty, and ILIA Beauty stand out for their commitment to inclusivity, accessibility, and sustainability in the beauty industry. Here’s why these three brands are worth supporting this Sephora Savings Event.
What is the Sephora Savings Event?
The Sephora Savings Event is a biannual event offering its members exclusive deals on luxurious brands. The sale varies depending on your member status. If you are of Rouge status, you’ll get early access to the sale from November 1 to 11. For VIB and Insider members, the sale begins on November 5. Rouge members enjoy 20%, VIB members receive 15%, and Insider members receive 10% off all products. To access the sale, use code SAVINGS in-person or online.
Fenty Beauty
Fenty Beauty, founded by Rhianna, is a bestseller at Sephora for a reason. After years of collaborating with many professionals and brands within the beauty industry, Rhianna noticed the lack of representation for people of color. Many beauty brands historically offered a limited range of shades, often focusing on lighter shades. In response, Rhianna created Fenty Beauty, with a mission for people of color to be seen within the beauty community. In its first launch, Rhianna debuted the Pro Filt’r Soft Matte Longwear Liquid Foundation with an expansive range of 58 shades. This groundbreaking launch helped pave the way for inclusivity in beauty. Today, the foundation remains Fenty Beauty’s bestseller. Originally priced at $40, it will retail for $36 for Insiders, $34 for VIB, and $32 for Rouge members during the sale.
Rare Beauty
Founded by Selena Gomez, Rare Beauty has paved the way for accessibility within the beauty industry. Gomez found within her own personal experience with lupus, makeup products can be difficult to use. With a desire to create a more inclusive, accessible, and supportive beauty community, Gomez created Rare Beauty. Rare Beauty has a mission to break down unrealistic beauty standards and create an inclusive space for all. One of Rare Beauty’s fan favorites is the Soft Pinch Liquid Blush. Designed to be user-friendly, the blush is easy to open, close, hold, and apply. Originally retailing for $23, the Soft Pinch Liquid Blush will retail for $20.70 for Beauty Insiders, $19.55 for VIB, and $18.40 for Rouge members during the sale.
ILIA Beauty
Sasha Plavsic founded ILIA Beauty to create clean and effective beauty products. Inspired by her mother’s advice to read the product labels of her favorite beauty products, Plavsic found many of the ingredients were unsafe. Ultimately leading Plavsic to create ILIA Beauty. An ILIA Beauty standout seller is the Super Serum Skin Tint SPF 40. This skin tint is not only good for your skin, but it is also good for the planet. Partnering with 1% for the Planet, ILIA commits 1% of its sales from the Super Serum Skin Tint to support environmental causes. Furthermore, all ILIA products are recyclable and sustainably produced. Originally priced at $48, the skin tint will be available for $43.20 for Insiders, $40.80 for VIB, and $38.40 for Rouge members during the sale.
Support Beauty With a Purpose
Navigating what’s worth the splurge can be challenging, but it’s essential to recognize brands that give back to their communities. Fenty Beauty, Rare Beauty, and ILIA Beauty have each broken barriers to creating beauty products that are inclusive, accessible, and sustainable. Supporting brands that align with our values not only feels good but does good too.
Visit Sephora to learn more about how you can save while supporting their missions.
KYRA JACKSON 
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