Yves Saint Laurent (YSL) Beauty, a luxury cosmetics company introduced in 1978, is known for its innovative and luxurious products and its dedication to a better future. YSL Beauty has made three major commitments: Abuse Is Not Love, Rewild Our Earth, and Reduce Our Impact. Each commitment highlights YSL Beauty’s dedication to supporting people, caring for the planet, and ensuring ethical profit. Here’s an overview of these commitments and their purpose.
Abuse Is Not Love
Abuse Is Not Love is a commitment to spread awareness about Intimate Partner Violence (IPV). According to this initiative, “one in three women will experience intimate partner violence in their lifetime.” With a main mission to protect and support women, YSL Beauty aims to educate 2 million people of the signs of IPV by 2030. To achieve this goal, YSL Beauty partners with nonprofit organizations worldwide that share the mission of spreading IPV awareness. This commitment is built on three key pillars: education, training, and funding. The commitment strives to educate young people on the common signs of IPV, train YSL Beauty employees to better understand these signs, and fund academic research on youth prevention.
Rewild Our Earth
Rewild Our Earth is a sustainability commitment in partnership with re:wild. This commitment aims to protect and restore 1,000 hectares (one hectare equals 10,000 square meters) of natural habitat by 2030. YSL Beauty focuses on protecting and restoring ecosystems in Morocco, Haiti, Madagascar, and Indonesia—countries where they source many of their key ingredients. In these regions, YSL Beauty empowers local communities by re-establishing forests, rehabilitating biodiversity, and protecting natural species. Through this commitment, YSL Beauty ensures they do their part to give back to the planet.
Reduce Our Impact
Reduce Our Impact is a global commitment centered on reducing the use of natural resources and providing more sustainable products. This commitment involves reworking YSL Beauty’s business operations to align with planetary boundaries. By making this commitment, YSL Beauty acknowledges the impact of unsustainable production on human and environmental health. The Reduce Our Impact commitment includes the Change the Rules, Change the Future commitment, which encompasses YSL Beauty’s value chain, including ethical sourcing of natural ingredients, product formulation, and package design. Through their efforts, YSL Beauty actively works to reduce its environmental footprint.
Setting New Standards
YSL Beauty’s dedication to its three commitments—Abuse Is Not Love, Rewild Our Earth, and Reduce Our Impact—demonstrates that beauty brands can create meaningful change beyond appearances. By supporting underserved communities, taking accountability for their environmental impact, and actively reducing their environmental footprint, YSL Beauty contributes to a better future for generations to come. Through their unwavering support for people, the planet, and ethical profit, YSL Beauty paves the way for new standards within the beauty industry.
Visit YSL Beauty to learn more about these commitments and discover how you can support their mission.
KYRA JACKSON 
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