Each October, our world is painted pink in honor of Breast Cancer Awareness Month. This month encourages us unite in support of breast cancer awareness month. Whether our support helps patients and families, funds nonprofits and research initiatives or raises awareness, it is essential to recognize how we can all make a difference. By creating pink-themed products and exclusive collaborations, beauty brands contribute in their own unique way to this movement.
More Than a Pretty Pink Package
The rise of pink-packaged products in recent years has created a wave of support for breast cancer awareness. Every year, more brands join the mission by launching their own limited-edition pink products and collections that go beyond aesthetics. The pink on these products signifies support for breast cancer research, awareness, and patient care. These products are not only visually appealing but also impactful, making a real difference beyond aesthetics. Here are six brands with products for a purpose this October.
RevitaLash Cosmetics
RevitaLash Cosmetics is a company committed to beauty with a purpose. Year-round, the company donates a portion of its sales from all products to the Eternally Pink Pledge. The Eternally Pink Pledge funds research, improves treatment access, and provides services to breast cancer patients. Since 2008, RevitaLash Cosmetics has contributed $9 million to the Eternally Pink Pledge.
Saint Jane
The luxury skincare brand Saint Jane is donating 100% of sales from its Hydrating Petal Cream to The Pink Agenda during October. The Pink Agenda is a nonprofit with a mission to raise awareness about breast cancer history and philanthropy. The Hydrating Petal Cream retails for $68 and claims to visibly reduce redness, smooth fine lines, and brighten and hydrate the skin.
Laura Geller Beauty
Laura Geller Beauty, a cosmetics brand specializing in makeup for mature skin, has joined the cause with actress Francine Drescher. Laura Geller Beauty created the Fran Drescher’s Cancer Schmancer Kit, which retails for $59, with 50% of the proceeds donated to Cancer Schmancer, a movement promoting early detection, prevention, and policy change.
Jane Iredale
Jane Iredale, a cosmetics company, is celebrating 30 years of raising awareness with Look Good Feel Better. To support the cause, Jane Iredale created a limited-edition Desert Rose ColorLuxe Hydrating Cream Lipstick. All profits from the lipstick will be donated to Look Good Feel Better, a nonprofit that empowers women undergoing cancer treatment to feel more confident.
Ralph Lauren
Ralph Lauren, a luxury lifestyle and apparel company, launched the new Pink Pony Collection to support the Pink Pony Fund. Created in 2000, The Pink Pony Fund aims to reduce disparities in cancer care in underserved communities. The Pink Pony Collection contains an array of black apparel and accessories with pink Ralph Lauren logos. When you shop the collection, at least 25% of the items’ price is donated to the Pink Pony Fund.
Gorjana
Gorjana, an everyday jewelry brand, launched its Pink Collection exclusively for October. The Pink Collection features necklaces, earrings, bracelets, and rings. When you purchase from the collection, 50% of the purchase price of each item is donated to the Breast Cancer Research Foundation, which funds innovative cancer research focused on prevention and cure.
Your Purchase, Your Impact
As Breast Cancer Awareness Month comes to a close, it’s clear that pink packaging is more than just a pretty design. It is a symbol of support, empowerment, and resilience for breast cancer survivors.
By choosing to purchase these limited-edition pink products, you’re not just buying a product; you’re making a difference. You can feel good knowing that your purchase helps fund research, support patient care and empower breast cancer survivors.
Let’s make a difference, one pink purchase at a time.
KYRA JACKSON 
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